Floot investment from BSkyB, Sony & Warner Music

ICON acting for Floot.com secure investment from Music Choice Europe Ltd, a joint venture between BSkyB, Sony and Warner Music. This is Floot.coms, second major strategic partnership, following the deal with Freeserve announced earlier in the year.

Floot.com, will be selling downloads and physical CDs of a wide range of musical styles and genres from all around the world.

The deal with Music Choice enables Floot to market its artists to Music Choice’s 4.5million subscriber in over 24 countries.