ICON advises Strategy Digital on the sale to Fat Media

ICON has advised Strategy Digital, social media specialists, on the sale to digital marketing agency, Fat Media.

Commenting on the deal John Courtney, CEO of Strategy Digital said: “I’m thrilled to be placing the business I have built up over the past two decades in the very capable and creative hands of Fat Media. Together the agencies will be a powerful force in the world of digital marketing.”

Simon Moynagh, Investment Director at ICON  who acted for Strategy Digital on the exit added: “the sale of Strategy Digital continues to highlight ICON’s success in selling digital companies and we are delighted for the team.”

The acquisition marks an exciting time for Fat Media,  says CEO David Durnford:  “I’m delighted to welcome Strategy Digital into the Fat Media family. We have been really impressed with the team. Their enthusiasm and expertise will help us to further build our social and search capabilities within Fat Media, as well as providing the foundation for a full-service digital offering based in Bristol to complement our offices in Lancaster and London.”

Fat Media’s client list includes household brands such as Typhoo, OCS, Samsung, Jessops and JD Sports.

The company currently employs 93 people, in Lancaster and London, with the acquisition of Strategy Digital bringing its workforce of digital, marketing and technical specialists up to over 130 staff.

As part of the deal, Strategy Digital’s incumbent owner John Courtney will step down as executive chairman, while his wife Kath Dawson will remain in her directorial position.