ICON has successfully advised Mirifice on raising its first round of institutional investment from YFM Group.
Mirifice has developed MirimonTM, a unique monitoring solution for Digital TV networks, and the funding will be used to support the marketing and rollout of the product to major cable, satellite and IPTV broadcasters.
Mirifice’s current customer base includes leading Digital TV broadcasters and Set Top Box manufacturers such as Virgin Media, Sky, Pace, Amino, Thomson, OpenTV and Scientific Atlanta.
MirimonTM enables broadcasters to improve the customer experience they deliver: reducing churn; improving customer acquisition; and encouraging the adoption of revenue generating services. This also enables more efficient customer relationship management, network management and set-top box management, thus significantly reducing operational costs.
“The funding from the YFM Group has come at an exciting time for the company. This investment enables us to aggressively promote Mirimon to the global market and to make further enhancements to the product. The advice we received from ICON Corporate Finance was invaluable in identifying YFM Group as the right investment partner for Mirifice.”
Paul Tinkler, CEO, Mirifice