Mobile Commerce

ICON wins third round funding for the UK’s leading provider of wireless location-based services -Mobile Commerce Ltd.

ICON has advised the management of Mobile Commerce Limited on their third funding round, securing investment from its existing shareholders 3i, T-Mobile Venture Fund and Thomson Directories.

Mobile Commerce is the UK’s leading provider of location-based services. Customers include leading wireless network operators/portals Vodafone, 02, T-Mobile and Orange; also media owners, content owners and any organisation seeking to provide value-added location-based information to their customers and employees.

Services are network and handset independant and can be accessed via voice, WAP or SMS. The company uses a range of tools to identify the caller’s location and then employs extensive databases, sophisticated search mechanisms and state-of-the-art mapping technology to provide accurate and relevant information about services available in the caller’s current or intended location.