Selling Your Software Company to International Acquirers

We are delighted to invite you to our Selling Your Software Company to International Acquirers which will focus on how Tech companies can take advantage of today’s booming market for M&A deals and how best to achieve an optimal exit value. Our guest speaker, Lars Peter Busch who recently sold software platform LogBuy Group to international giants Reward Gateway in the UK and Visma in the Nordics will share his insights.

Agenda highlights

  • What Really Creates Value in Your Business?
  • How to Profit from Preparation
  • The New World of Buyers
  • Competitive Tension – Positioning for Price
  • Tips and Bear Traps – Most Common Errors Made
  • Defining an Optimal Outcome – Company Valuation
  • Negotiation

Lars Peter Busch, Co Founder and Managing Director of LogBuy Group, will talk about the strategies used to optimise exit value and will also share the valuable lessons he learnt throughout the sale of LogBuy.

Brian Parker Head of M&A at ICON Corporate Finance, will present the major trends in the Technology M&A market which remains in rude health having seen the number of deals increase for 6 years in a row.

Simon Moynagh Partner at ICON Corporate Finance, will outline The Trade Sale Process – a practical guide – including details about timescale, creating competitive tension, assessing offers, what buyers are really looking for, how to maximise value on exit and top tips on avoiding common pitfalls.

Paul Stephenson, Founder of EGOstream, with share his 5 key tips for driving sales growth in run up to exit.

There will be the usual opportunity to network over drinks.

Free to attend for technology CEOs & their Board – Spaces are limited so sign up now to join us

15:00 – Registration & Welcome

15:15 – M&A Trends – Who is buying who and why – Brian Parker

15:30 – 5 key tips for driving sales growth in run up to exit – Paul Stephenson

15:40 – The Trade Sale Process – Simon Moynagh

16:00 – Optimising your exit value – Lars Peter Busch

16:20 – Q&A Panel Session with Lars Peter Busch

16:40 – Drinks & Networking

17.00 – Close

Lars Peter Busch
Co Founder and Managing Director
LogBuy

Lars Peter Busch
Co Founder and Managing Director, LogBuy
Lars Peter Busch co-founded LogBuy in 2002. In 2016 he sold the UK business to their biggest competitor, Reward Gateway, and the Danish business to Norwegian based company Visma in 2017. LogBuy was Lars Peter's third start up after launching his first business in 1994 with friends from engineering school. He has extensive experience within all areas of building a successful business and is currently investing in and helping a new start-up in London with their business plan, finance, logistics, IT and fundraising.

Paul Stephenson
Founder
EGOstream

Paul Stephenson
Founder, EGOstream
Paul is a sales performance specialist.  He has a 20 year track record of helping leading-edge technology organisations strengthen their sales teams. Paul founded EGOstream in 1999, combining his market and people insight to build a business specialising in helping US start-ups (including Next, Versant and PDSI) establish themselves in the European market. He went onto evolve EGOstream’s reach to support the growth of established tech organisations (including Adobe, SSA Global and Cisco) and worked with the sales teams of these world-class organisations to help transform their sales performance. Paul has since taken that experience, success and footprint established with large organisations to evolve EGOstream’s services to help technology organisation's of all sizes strengthen their sales teams to support their sales growth.

Alan Bristow
Founder and CEO
ICON Corporate Finance

Alan Bristow
Founder and CEO, ICON Corporate Finance
Alan Bristow is the Founder and Managing Director of ICON Corporate Finance.  He is recognised as one of the country's leading corporate finance advisers and has over 25 years of combined fund raising and M&A experience. Throughout this period Alan has dealt with some of the world's leading investors and technology companies. He specializes in all aspects of raising venture capital, management buy-outs, acquisitions and corporate sales and has advised on over 200 transactions. Before establishing ICON, he spent his formative years in the City of London before joining Price Waterhouse in Melbourne. He also worked as the Finance Director for an Australian Investment Group, prior to  returning to the UK and establishing ICON as a leading M&A house to the tech sector. He holds a degree in Economics and Politics and is a qualified Chartered Accountant. Likes include rugby, economics, skiing, sailing and technology that makes the world a better place. He is a frequent speaker and author on venture capital fundraising and selling companies.  

How you and Alan Bristow are connected.

Brian Parker
Co Founder & Head of M&A
ICON Corporate Finance

Brian Parker
Co Founder & Head of M&A, ICON Corporate Finance
Brian is a co-founder of ICON and Head of Mergers and Acquisitions. He specialises in advising shareholders of technology companies on their exit strategy. He has over 20 years experience in investment banking, mergers, acquisitions and disposals. Having worked both as principal and adviser he has a unique experience as both a buyer of, and an adviser to, high growth companies in USA, France, Hong Kong, China and the UK. Prior to working at ICON Brian spent eight years in Hong Kong, latterly as Head of Equity Research for the No1 ranked Investment Bank at the time - Credit Lyonnais Securities Asia. Before that he worked for two UK PLCs as Head of Mergers and Acquisitions and completed over 15 acquisitions in that period. Brian is a qualified Chartered Accountant.  

How you and Brian Parker are connected.

Eddie Harding
Partner
ICON Corporate Finance

Eddie Harding
Partner, ICON Corporate Finance
Eddie joined ICON in 2000 and specialises in raising funds for and selling high growth technology companies, with a focus on FinTech, software, mobile, telecoms, security, defence, cloud computing, digital media, medical devices and healthcare sectors. Since joining ICON, Eddie has completed over 40 transactions including: the sale of Action Information Management to Trapeze Software Inc; the MBO and subsequent equity funding of LogicScope, a specialist developer of market data and deal notification systems to the FX sector, the sale of Fluency Voice to Enghouse, the sale of Practique to Silicon Valley based, Merced Systems, the sale of low latency messaging software company, my-Channels to Software AG, the sale of Uniform Dating to Cupid Plc and he has also advised Petards Group Plc, a developer of advanced surveillance systems, on the sale of their Government and Commercial software business to BAE Systems Plc. Speaking engagements: Money2020 Europe - VC Power Panel, Strategics vs Financial investment

How you and Eddie Harding are connected.

Latest video from Eddie Harding on ICON TV

Simon Moynagh
Partner
ICON Corporate Finance

Simon Moynagh
Partner, ICON Corporate Finance
Simon joined ICON in 2010 and specialises in selling and raising funds for high growth tech companies with a focus on digital media, mobile & comms, software and industrial-tech. He has advised on transactions ranging from raising venture capital, securing strategic investments, M&A and IPOs. Since joining ICON, Simon has completed a number of transactions including: the sale of Applicable to NTT owned Arkadin, the sale of Nativ, a media logistics software company to the Australia telco giant Telstra; raising capital for the digital media company Abacus eMedia from BGF; acting for Tocardo, the tidal turbine producer, on a strategic investment from Spanish energy group Repsol; the sale of a cloud software company Atlantic Global Plc to US based Keyed-In, and the sale of Hydra, the project management software company, to Latin American based e-Task Technologies. Prior to joining ICON Simon worked for WH Ireland, the AIM-listed stockbroker and corporate finance house where his focus was on advising both unquoted and listed technology clients ranging in size from £5m to £100m.

How you and Simon Moynagh are connected.